Private Label
for market-ready fragrances
Private Label perfumes for brands
Do you want to launch your own fragrance but lack an idea or a formula and don’t know how to produce it? And if you also want it on the market within a short time frame, the Private Label perfume model is for you.
Launch a perfume by choosing a fragrance from our catalogue. At Air-Val Perfumes we take care of the olfactory adjustments, the packaging and all the manufacturing processes through to delivery.
Private Label
Who is the Private Label perfume model for?
The Private Label model allows a brand to launch its own fragrance starting from an already-developed olfactory base, adapted to its needs and positioning, with greater speed and less complexity than starting a development completely from scratch.
At Air-Val Perfumes we help you choose a catalogue fragrance, adapt it to your brand’s positioning and turn it into a finished product with its own identity.
Also known in some markets as White Label, this model is an agile way to enter perfumery without giving up quality, distinctive packaging or the technical support of a third-party manufacturer.
01
Retailers that want to develop their own line.
02
Fashion brands looking to expand their olfactory universe.
03
Beauty brands that want to complement their portfolio.
04
Lifestyle brands that want to create gift products.
05
For seasonal projects, limited editions, discovery sets, emerging categories such as body mist and high-turnover lines.
Intellectual property under the Private Label model
Private Label does not mean generic
When we work under the Private Label perfume model, we select a formula from our catalogue, so we reach a licensing agreement or shared intellectual property.
Before we start work, we sign an NDA so that your project is always protected.
A good Private Label project is not about putting a logo on a standard fragrance, but about adapting an olfactory solution to the positioning, consumer, channel, target price and brand experience.
Speed should not mean a lack of differentiation.
What does our Private Label service include?
01
Fragrance selection from the catalogue
06
Filling
02
Olfactory adjustment according to positioning
07
Quality control
03
Packaging customisation
08
Technical documentation
04
Component sourcing
09
Regulatory support
05
Manufacturing
10
Delivery of the finished product
Do you want to launch your own fragrance with agility and confidence?